Soon enough GW will begin to sell virtual dataslate schematics for models you can print at home... and shortly after close up shop. Seriously, these guys have over 1300 products; this ain't some sort of small time operation, this is the end of GW if folks take to cheap Warhammer like fish to water.
*edit* Screw the warhammer, I want the magic tricks!
That's 5 marines for $17.xx. GW sells 10 for $40. With the small discount at CS, it's the same thing. Probably not as good cuz a quick look at that pic doesn't show bolters or other weapon options. Their shipping & the taxes we pay at CS are a wash.
There's a 30%+ discount on some of their forgeworld items, and some of the GW stuff is 50% cheaper *including* shipping. It's in no way comparable, just like CS's 10% online discount isn't comparable to the 25-30% available on most store sites.